This post is part of our live coverage of FinovateEurope 2014.
Next, Meniga demonstrated its MarketWatch technology:
“The MarketWatch offers Financial Institutions a unique way to analyze financial data that lives within their systems. Complementary to Meniga’s PFM Solution, the MarketWatch enriches the transactional data and is a real-time, transaction-based analytics platform for industry-specific market intelligence and reporting. The superior market intelligence provided by the MarketWatch can be offered by banks to retailers for competitive analysis or to improve tactical decision making thereby creating a new revenue stream.”
Presenting Georg Ludviksson (CEO & Co-Founder) and Einar Gustafsson (VP Product Management)
Product Launch: February 2014
Metrics: $8 million raised. 70 employees. Meniga is the European market leader of white-label Personal Finance Management (PFM) and next-generation online banking solutions. The Meniga PFM Solution has been implemented by more than 15 financial institutions in 11 countries, reaching well over 10 million online banking users. Meniga’s PFM Solution has received multiple awards for innovation, including “Best of Show” at FinovateEurope in 2011 and 2013, and boasts market leading adoption and retention metrics.
Product distribution strategy: Direct to Business (B2B), through financial institutions