This post is part of our live coverage of FinovateFall 2013.
FinanceIt demonstrated how its technology provides consumer financing at the point-of-sale:
“FinanceIt iPad App with ID scan instant approvals and borrower facing online application form that merchant Partners can embed anywhere.”
Product Launch: January 2011
Metrics: FinanceIt has over 2,500 merchant partners who have processed over $400M in loan volume since launch. There are currently 40 employees and we have raised $8M. We are closing a $10M to $13M US expansion round this year.
Product distribution strategy: SEO, SEM, Trade Advertising, Partnerships, Sales, Business Development, & PR
Presenting Michael Garrity (CEO), Casper Wong (COO), and Paul Sehr (CTO)
The full demo video will be available at finovate.com in mid-September.