“The Wipro SmartOffers Solution powered by Intuition Intelligence’s iCube Super Relevancy engine provides bank customers with the right digital offers at the right moment that they can redeem at merchants for benefits/discounts at the time of purchase. 

These offers are merchant or bank funded at the bank’s preference. The main differentiator of the SmartOffers solution is that unlike the aggregator-centric models currently in practice in the market, the solution champions the bank-centric offer model. Wipro believes the aggregator-centric model does not bring significant benefits to the bank or the bank’s customers and banks actually face significant disadvantages since the aggregators control the entire lifecycle of offer creation and consumption. 

Aggregators can also access significant customer spend and preferences data, which they may or may not be willing to share. Banks, therefore, are left only as participants in the entire value chain. The Wipro solution intends to give the power back to the bank.”