Leadfusion announced yesterday that Boeing Employees Credit Union is the latest FI to implement its Guided Selling platform that helps empower customers when selecting product offerings.

Since launching Guided Selling, BECU reports positive results:

“We have seen an astonishing 45% engagement with the dialogue and CTR (click-through-rate) to the product comparison/selection tools, and 16% of those applying for a product directly from the Guided Selling tool.”

To learn more about Leadfusion, watch its FinovateFall 2010 demo.