Finovate - Conferences Showcasing the Future of Financial & Banking Technology
Check out FinDEVr


TopicsTopics   TopicsArchives  

The Cool House of Financial Media's eyeOpen Service Matches Consumer with Financial Products

Next this afternoon, The Cool House of Financial Media showed off eyeOpen, a product that matches consumers with financial products:

"eyeOpen introduces matching technology in the financial world. The eyeOpen technology enables the business models of a free internet-based financial planner that lets users put information from several sources onto a single screen and then recommends suitable products. 

In order to get a match for a suitable mortgage, the consumer answers 13 simple questions. Based on his profile, he will be presented with the option that over 1,000 people like him have chosen, and also with 3 product choices based on what over 500 financial advisors would advise people like him. The algorithm behind this model crunches over 2 million data points per consumer and is based on extensive market research."

Product Launched: June 2011

HQ Location: Amsterdam, The Netherlands 
Company Founded: December 2009 
Metrics: Money raised to date: credit line of €5 million, revenues: €400,000 in 2010, website traffic: 70,000 monthly

Presenting Diederick van Thiel (CEO) & Rosali Waleson (CCO)


Watch Demos

Click above for video archives of all demos.



See all Finovate tweets