BOKU, a mobile payments startup, announced yesterday that it has launched direct payments agreements with two of France’s largest cell phone carriers, Bouygues Telecom and SFR. Combined, these two carriers account for 32 million French customers.
“These deals give BOKU nearly 100% coverage of the French mobile market, which is nearly 50 million mobile subscribers total. Bouygues Telecom and SFR are actually launching a new service, called Internet + Mobile, allowing consumers to purchase goods online and use BOKU to pay with their mobile phone number. BOKU says the purchase process only requires two-clicks and gives online merchants access to a full range of price points of up to 10 Euros.”
BOKU negotiates direct relationships with mobile carriers to mitigate transaction costs passed down to the consumer.
To learn more about BOKU, watch its FinovateEurope 2011 demo.