Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Elephant is a global identity trust platform. It uses a massive identity graph of 5 billion profiles and 740 billion signals to help businesses distinguish between real users and fraudsters. By providing real-time “Trust Scores” via API, it reduces false declines and manual reviews in e-commerce and payments. While Pipl focuses on manual investigative search, Elephant automates trust-based decisioning for high-growth digital companies.

How they describe their product/innovation: The Elephant Trust API is a real-time risk assessment tool that generates Trust Scores by analyzing connections between 5 billion identity profiles and 740 billion signals. Unlike traditional tools that search for risk, it uses adaptive AI to verify “good” users via email, phone, and IP connectivity. This automated scoring reduces false declines and manual reviews, allowing businesses to approve transactions and sign-ups instantly without introducing user friction.

Product distribution strategy: Direct to Business (B2B), Through other fintech companies and platforms

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev. & Press: Matt Lofland (Fraud Specialist), [email protected], 443-521-5446