How they describe themselves: The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext, the Search Experience Cloud, solves this problem by organizing a business’s facts so it can provide official answers to consumer questions – wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world trust Yext to radically improve the search experience.
How they describe their product/innovation: AI-powered services like Google, Alexa, and Siri have set a new, conversational standard for consumer search experiences. Yext Answers streamlines the path from question to answer directly on your website, app, and other owned properties. Customers can find exactly what they’re looking for – whether that’s your address, the name of an advisor, an event, or FAQs – with direct answers and calls-to-action, increasing conversion, reducing operational costs, and unlocking new sources of customer intelligence to accelerate your marketing strategy.
Product distribution strategy: Direct to Business (B2B)