How they describe themselves: Monit is a company devoted to the well-being of small businesses and the amazing people that lead them. We are a team of technologists, bankers, and small business owners that apply the latest in predictive science and human-centered design to bring true financial firepower to small businesses. We partner with forward-thinking banks and other partners serving small businesses to weave Monit’s capabilities into their customer relationships and digital experiences. See more at https://monitapp.io/product.
How they describe their product/innovation: Monit is a predictive cashflow and financial optimization mobile platform provided by banks and other partners to their small business customers for free. Monit connects to any accounting package, and reveals past — and future – cashflow & financials, helps navigate COVID-19 impacts, maximizes PPP forgiveness, and prompts key actions, insights, and planning with a patent-pending engine that learns over time. See more at https://monitapp.io/product.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed