FinovateFall 2025 / Swaystack
Presenter Profile:
How they describe themselves: Swaystack helps banks and credit unions drive early engagement with gamified experiences that activate primacy, reduce dormancy, and turn new accounts into lasting relationships.
How they describe their product/innovation: Onboarding is broken. 44% of new accounts opened go inactive year 1 because it is notoriously hard to move over a primary banking relationship. Meanwhile, new account holder cost of acquisition and servicing is upwards of $500. Table stakes steps include funding, direct deposit, card subscription transfer, ACH bill payments, and more. Banks and credit unions win primary financial institution and top of wallet status with Swaystack’s gamified onboarding platform.
Product distribution strategy: Through financial institutions, Through other fintech companies and platforms
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev. & Press: Har Rai Khalsa (CEO, Co-Founder), [email protected], 602-810-0745
Website: swaystack.com
LinkedIn: linkedin.com/company/swaystack
HQ: Miami, FL, USA
Founded: April 2024
Product Demoed: Gamified Onboarding Platform
Metrics: $750,000 raised, $400,000 contracted revenue, 6 people
Raising Capital: Seed
Presenter: Har Rai Khalsa – Founder & CEO, Swaystack
- Key Executives
Har Rai Khalsa (CEO, Co-Founder), Simran Singh (CTO, Co-Founder)
Key Stats
- Key Board Members
Har Rai Khalsa (CEO, Co-Founder), Simran Singh (CTO, Co-Founder)
- Key Investors
Confidential Angels
- Key Advisory Board Members
Kirill Klokov (CEO, Truv), Brian Bauer (CEO, Revio Insights), Sundeep Kapur (CEO, Digital Credence)
- Key Partners
Atomic, Canopy Connect, FinGoal, Knot, Members Development Company
- Key Customers
Communication FCU, Kohler CU, One Nevada CU, Locality Bank, Family Financial CU, etc.