FinovateFall 2025 / Debbie
Presenter Profile:
How they describe themselves: Debbie is the first rewards platform for good money habits, where consumers can earn points for saving, paying off debt, and making on time payments. Through our user network, we help our bank partners acquire thousands of new consumers per month for half the cost, as well as retain them with rewards.
How they describe their product/innovation: Debbie is launching its new AI-matching capabilities as well as Rewards 2.0. Our algorithm will ensure every user is matched with the most compatible partner based on their goals, and users will be able to earn 1:1 points on their positive transactions. They will be able to redeem those points for bonuses when transferring to select financial products and services, as well as everyday merchants.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev. & Press: Rachel Lauren (Co-Founder & COO), [email protected], 201-562-5896
