FinovateFall 2025 / Reset
Presenter Profile:
How they describe themselves: Reset empowers community banks and credit unions with embedded neobank capabilities to strongly incentivize account primacy. Once an accountholder is sending their direct deposit, our flagship Earned Wage Access platform unlocks daily income access and automated cashflow budgeting right within the partner institution’s digital banking app. This no-fee benefit drives deposit growth, premium interchange revenue, and deeper loyalty, while also helping accountholders achieve greater financial stability.
How they describe their product/innovation: Reset will showcase what it looks like for financial institutions to natively embed Earned Wage Access, as well as the accountholder experience for completing live transactions.
Product distribution strategy: Direct to Business (B2B), Through financial institutions
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev.: Matt Dicou (CEO), [email protected]
Press: Matt Dicou (CEO), [email protected]
Website: getreset.co/flex
LinkedIn: linkedin.com/company/reset-financial
HQ: Palo Alto, CA, USA
Founded: May 2022
Product Demoed: Reset – Embedded Earned Wage Access built for Financial Institutions
Presenter: Matt Dicou – Founder/CEO, Reset
- Key Executives
Matt Dicou (CEO & Co-Founder), Wes Rodriguez (COO/CFO & Co-Founder), Brian Mascarenhas (CTO & Co-Founder)
Key Stats
- Key Investors
Curql, Precursor Ventures, Moai Capital, J4 Ventures, Endurance Companies, co-CEOs of Esusu, a DoorDash Co-Founder