FinovateFall 2025 / Appli
Presenter Profile:
How they describe themselves: Appli builds AI-powered smart financial calculators that turn passive visitors into active financial shoppers. Designed for use on websites, mobile banking apps, and across marketing campaigns, Appli’s tools engage users with real-time, personalized experiences that improve confidence and drive conversions. By combining real-time data analysis with generative AI, Appli helps financial institutions guide users through key loan and savings decisions to drive revenue growth across all products.
How they describe their product/innovation: At Finovate, we’ll showcase our Smart Financial Calculators-featuring Auto Loan, Guided Home Equity, and our newest loan lead generation platform, purpose-built for financial institutions partnering with Appli. Designed to capture high-intent shoppers, these tools help convert interest into action, empowering customers with the confidence to take their next step. By delivering data-driven insights and seamless user experiences, we support financial institutions in growing deposits, increasing loan volume, and achieving long-term revenue growth.
Product distribution strategy: Direct to Consumer (B2C), Through financial institutions, Through other fintech companies and platforms
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev.: Tim Pranger (Founder & CEO), [email protected], 801-636-3814
Press: Steve Jensen (PR), [email protected]