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Presenter Profile:

How they describe themselves: Mall IQ empowers banks and fintechs to generate incremental revenue from current customers with state-of-the-art location tech and AI by anticipating the needs of your customer’s payment and loan needs before the transaction, to increase the usage of their products by being top-of-wallet, increasing activation, retention and cross-sell. Mall IQ also offers a card and app login risk management product.

In summary, Mall IQ allows banks and fintechs to drive incremental revenue, measured in real-time, with minimum or no effort on implementation or operation.

How they describe their product/innovation: Building on the privacy-first location intelligence and AI platform, Mall IQ added two new feature sets:

1. Risk management of card acceptance and declines as well as preventing fraudulent app logins utilizing the persistent and precise location profiling.
2. Enriching the set of tools for a campaign team to evaluate the uplift of a particular campaign, or calculate the actual incremental revenue or measure the incremental behavior of a cohort of users. This feature is built on top of the real-time purchase data ingestion engine.

Product distribution strategy: Direct to Business (B2B), Through other fintech companies and platforms

Contacts:

Bus. Dev.: Firuze Duygu Caliskan (COO), duygu@malliq.com
Press: Batu Sat, Ph.D (Co-Founder & CEO), batu@malliq.com, 217-390-2212