FinovateFall 2022 / Bakkt
Presenter Profile:
How they describe themselves: At Bakkt, we saw the way brands were engaging customers and believed there had to be a better way. We start by understanding today’s consumer, how best to meet them where they are, and how to help our business partners meet them there. With our technology, we unlock the utility of cryptocurrency and loyalty currencies to help business partners bring delightful new opportunities to their consumers that can drive deeper engagement. We build the products that help businesses scale connected customer experiences in the digital economy.
How they describe their product/innovation: Bakkt® Crypto Connect offers consumers access to cryptocurrency on a secure, regulated platform. Bakkt® Crypto Connect is designed as a natural extension of the consumer experience within a financial services institution’s existing mobile app to allow their customers to buy/sell/hold crypto in their already trusted digital environment.
Product distribution strategy: Direct to Business (B2B)
Contacts:
Bus. Dev.: Kyle Unterseher, kyle.unterseher@bakkt.com
Press: Lauren Post (Head of Communications), lauren.post@bakkt.com
Website: bakkt.com
LinkedIn: linkedin.com/company/bakkt
Twitter: @Bakkt
HQ: Alpharetta, GA, USA
Founded: August 3, 2018
Product Demoed: Bakkt Crypto Connect
Metrics: Q2 22 net revenue of $13.6M, 807 employees
Presenters: Mark Elliot, Chief Sales & Marketing Officer | Samantha Kramer, Director, B2B Marketing
- Key Executives
Gavin Michael (CEO), Mark Elliot (Chief Sales & Marketing Officer), Michael Lewis (Chief Operations & Engineering Officer), Nancy Gordon (Chief Product Officer, Loyalty & Rewards), Dan O’Prey (Chief Product Officer, Bitcoin & Crypto), Nicolas Cabrera (Chief Product Officer, Payments)
Key Stats
- Key Board Members
Sean Collins (Chairman of the Board, Co-Founder & Managing Partner of Goldfinch Partners), David Clifton (Vice President – M&A and Integration at ICE), Kristyn A. Cook (Senior Vice President of Agency and Marketing at State Farm), Michelle J. Goldberg (Advisor and Limited Partner to SoGal Ventures), Richard A. Lumb (Industry Partner at Motive Partners), Gordon Watson (Partner at Victory Park Capital), De’Ana Dow (Partner and General Counsel with Capital Counsel), Jill Simeone (Etsy’s Chief Legal Officer and Corporate Secretary)
- Key Investors
The Intercontinental Exchange owns more than 60% of Bakkt.
- Key Partners
Fiserv, Finastra, Mastercard, Visa, Global Payments, etc.