Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Debbie is the Noom for debt loss. We are building a behavior-driven rewards platform that powers financial products, where our users have paid down on average 3x more debt ($450/month) and added on average $100/month to their savings.

Debbie uses behavioral psychology to help lenders recession-proof their portfolios by achieving lower default rates for struggling borrowers while increasing retention for good payers.

How they describe their product/innovation: (For Borrowers) The Debbie app:

• Guides borrowers along a curriculum that combines behavioral psychology, actionable financial tasks, and goal setting
• Rewards borrowers for hitting their goals and improving their financial behavior
• Connects to different debt accounts and allows borrowers to track their debt payoff progress, all in one place

(For Lenders) The Debbie app:

• Prevents delinquency through habit building, motivation, and incentives
• Prepares borrowers to qualify for debt refinance through improved credit behavior

Product distribution strategy: Direct to Consumer (B2C), Through financial institutions, Through other fintech companies and platforms

Contacts:

Bus. Dev.: Rachel Lauren (COO), rachel@joindebbie.com, 201-562-5896
Press: Frida Leibowitz (CEO), frida@joindebbie.com, 646-565-1533