FinovateAsia 2016 / Pulse

Presenter Profile:

How they describe themselves: Pulse is an identity platform. We use precise geolocation data for payment geo-validation, customer identity and contextual engagement. We partner with banks, telcos & media organizations to release game-changing services to merchants & customers.

Today we manage the digital identity of millions of consumers around Asia Pacific. Our technology is integrated inside mobile apps via our secure SDK. We work with tier-1 clients like VISA, BNI Bank, Telstra, McDonalds and Australian Football League.

How they describe their product/innovation: Store Concierge is a virtual assistant that aids sales staff inside stores & bank branches. It is used to identify high-value customers – as they walk inside a store. Until now, sales assistants have relied on crudely sizing up customers based on appearance. This is hardly an ‘exact science’ – it’s pure guesswork. Inevitably, all customers get the same, scripted & inauthentic service. Store Concierge re-imagines how sales assistants interact with customers. We unlock hyper-personalised, concierge shopping to anyone with a mobile banking app. Banks offer the service to merchants, spiking store sales & improving staff productivity.

Product distribution strategy: Through financial institutions, through other fintech companies and platforms


Bus. Dev., Press, & Sales: Brad Scott, Commercial Director,

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