This post is part of our live coverage of FinovateEurope 2014.

Making their way to the stage now is the team from vaamo, demoing their goal saving app.

“Our web application is designed to provide private individuals with easy to use and intuitive access to savings and investments. A key differentiator is the focus on customer’s personal financial goals instead of financial products, the strict limitation of available financial products to only one investment solution, as well as the mobile optimization.

Customers can set up personal financial goals (e.g., retirement, new home), and define for each goal the amount they want to save by when, how much they want to save today and regularly, and which risk they are willing to take. Inputs are instantaneously illustrated using a chart that projects future contributions, performance, and risk, enabling customers to understand the impact of each input.”