This post is part of our live coverage of FinovateEurope 2014.

Our last presenter before the noon break is Toshl demoing Toshl Finance.

“One of the main problems of personal finance is that it’s annoying to most people and they get quickly discouraged. Our aim is to provide more positive feedback and create content based on user’s data that is fun and makes them come back, despite the possibly harsh realities of their financial situation.”