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Top 25 Financial Institutions Ranked by U.S. Web Traffic

image Ever since Compete came along with its free Web traffic estimates, my work life has been much improved. Now, every time I review a startup or financial company, I check out their website traffic from Compete’s free service to give me a sense of how big the company is and how fast they are growing.

But I’d also always coveted the Pro version, which unlocks a bunch more detail on each website, including two years of historical traffic data. So I took the plunge today and upgraded to Pro.

One of the first things I did with my newfound data trove was to highlight the financial institutions, insurance, and investment companies on the list of the 1,000 busiest websites (based on U.S. traffic). There were 29 FI websites, representing 26 unique companies.

PayPal was the top financial company with 30 million unique visitors, making it the 25th most visited site on the Internet. Chase was the largest commercial bank, just 2 million higher than Bank of America.

FI Rank All Rank Name Unique U.S. Visitors
(Aug. 2010)
 
1 25   PayPal 30 mil
2 35   Chase 25 mil
3 36   Bank of America 23 mil
4 57   Wells Fargo 14 mil
5 71   Citibank 13 mil
6 81   Capital One 12 mil
7 146   American Express 7.8 mil
8 154   Discover Card 7.6 mil
9 187   Wachovia (Wells) 6.7 mil
10 243   Citicards (Citi) 5.4 mil
11 252   Geico 5.3 mil
12 256   US Bank 5.2 mil
13 279   HSBC Credit Card 4.9 mil
15 298   Fidelity 4.7 mil
15 329   Netteller (Jack Henry) 4.3 mil
16 353   PNC Bank 4.0 mil
17 387   Progressive 3.8 mil
18 402   USAA  3.6 mil
19 601   ING Direct 2.7 mil
20 625   Orchard Bank 2.6 mil
21 640   HSRAccount (HSBC) 2.5 mil
22 693   State Farm 2.4 mil
23 737   SunTrust 2.2 mil
24 757   AllState  2.2 mil
25 791   BB&T  2.1 mil
26 816   TD Bank 2.0 mil
27 853   Vanguard 2.0 mil
28 854   Regions Bank 2.0 mil
29 925   Fifth Third Bank 1.8 mil

Source: Compete, 27 Sep. 2010
FI Rank = Rank among financial institutions (includes card issuers and investment companies)
All Rank = Rank among all websites