San Francisco data-visualization specialist—a Finovate Best of Show winner—Quid has launched a new solution to help make big data a little easier to manage. Opus, introduced this week, enables anyone to turn text-based data into colorful visualizations that make it simpler to spot patterns and relationships among ideas, themes, and concepts.

With Opus, organizations can take a wide variety of unstructured data, from online forums and survey responses to corporate filings and call center transcripts, and turn it into what Quid calls “interactive visual maps.” These maps make patterns in data easier to discern, enabling deeper insights and faster decision-making. The technology, which leverages big data, natural language processing, and network science, is available for free for Quid customers.

“Imagine seeing, at scale, everything your customers, prospects, competitors, and employees are talking about,” a video introduction to the technology intoned, before delving into a sample case study using Opus to analyze more than 300 reviews of a Nissan car dealership. In addition to spotting patterns in comments related to topics like “salespeople” or “cleanliness,” Opus uses a sentiment layer to reveal emotional attitudes expressed in the language of the reviews. All data uploaded to Opus for analysis is stored securely and is only available to the client. Quid will host a free webinar about using Opus on Tuesday, 13 December.

Founded in 2010 and based in San Francisco, Quid demonstrated Opus at FinovateSpring 2016, earning a Best of Show award. The company has raised $66 million in funding after a successfully completed, $39 million Series D round in the spring of 2015. This summer, Quid opened its first international office in London as part of the company’s effort to attract European clients and take advantage of the growing London fintech scene.