For years, whenever we needed to show an example of product line segmentation, we’ve used 1st Source Bank’s Premium Online Banking, a $6/mo upgrade for users if its free online banking service.
Our most recent research uncovered several more examples:
American Savings Bank
Free: Online Banking
Free: Online Banking Plus
$5.85/mo: Online Banking Premium
North Shore Bank
Free: Epay
$5.95/mo: All Pay
We’ll be covering this subject in great detail as numerous premium online banking programs are launched during the next few years. For more information on multi-level pricing, refer to Online Banking Report #109, published in August 2004.
–JB