- Premium creator content platform Viffy announced a strategic alliance with rewards and engagement company Finfare.
- The alliance comes as Viffy goes live with its solution that enables users to support their favorite creators and influencers through their everyday shopping at participating retailers.
- Founded in 2022, Viffy made its Finovate debut at FinovateFall 2023.
Premium creator content platform Viffy went live this week, announcing the launch of its platform as well as a new strategic alliance with loyalty and rewards platform Finfare.
“Today is a milestone day for Viffy: We are thrilled to announce that our platform is officially live!” the company reported from its LinkedIn page. “For the first time ever, Viffy makes it possible for creators to offer Premium Channels to their audiences, for audiences to support their favorite creators via their everyday shopping, and for brick-and-mortar merchants to leverage their loyalty and sales powered by creator partnerships.”
Viffy’s premium creator content platform empowers users to drive creator subscriptions by shopping with participating merchants throughout the United States. Viffy sets itself apart from other premium creator content platforms that rely on monthly payments for access by giving users the ability to drive subscriptions through their everyday spending. Dollars spent at participating merchants earn participants credits that fuel their subscriptions to their favorite creators. Viffy notes that $50 spent enables a month’s worth of access to a creator’s page on the Viffy platform. This approach, the company says, makes premium content more accessible and enables merchants to build loyalty and engagement.
Courtesy of the alliance, Finfare will give Viffy and its users access to deals at hundreds of popular brands. Finfare will also provide the underlying payment linking technology to power the program by way of its Finfare Connect offering. Finfare Connect is Finfare’s rewards platform that enables businesses to engage customers through highly personalized offers and rewards.
“This collaboration provides a meaningful revenue stream to Viffy, as well as its content creators, through our payment-linked offers, and offers exclusive deals from well-known brands that are valued by their followers,” Sadman Shakib, Director of Loyalty Solutions and Partnerships at Finfare Connect, said.
Founded in 2021 and headquartered in Irvine, California, Finfare helps businesses better manage expenses, use credit, boost revenue, and effectively engage their customers. The company’s flagship products also include Finfare Money, which provides business charge cards and expense management. Finfare’s strategic alliance with Viffy comes in the wake of Finfare’s new branding, announced in November.
“We are thrilled to partner with Finfare and leverage the tremendous capabilities of their Connect platform,” Viffy CEO and Co-founder Sam Winslow said. “At Viffy, we are creating a meaningful connection between online creator influence and real-world consumer spending. Together, we see a bright future ahead, redefining how loyalty and engagement are fostered.”
Viffy made its Finovate debut at FinovateFall 2023, demonstrating a mobile app for its premium creator content platform. Founded in 2022, the company is headquartered in Newport Beach, California.