One of the biggest debates in banking today is the role of the branch, and especially its significance in new account opening. Many analysts, this firm included, see remote account opening as a better experience for the customer and potentially much cheaper for banks (though it requires downsizing branch networks to achieve meaningful cost savings).

But so far, most of the debate has been around the pros and cons of online/desktop account opening vs. the human-guided experience in branch. What’s missing in this discussion is the key role that MOBILE account opening will play going forward.

With superior technology (think OCR via smartphone camera, instant funding by taking a picture of your debit card, and real-time access to new deposits) mobile opening is much more compelling than desktop alternatives. And the technology is here today, from the likes of Mitek, Jumio and others.

Now, it takes hard work to execute via mobile channels. This report will help you get started.

About the report

Mobile Account Opening (link)
Port online account opening to smartphones to reach the sizable mobile-only segment

Author: Jeanne Capachin, Principal & Founder, CAPACHIN Research  
Jim Bruene, Editor & Founder, Online Banking Report

Published 9 May 2014

Length: 28 pages

Cost: No extra charge for OBR subscribers, USD $395 for others (here)

Report excerpt (p. 12 of 28)