This post is part of our live coverage of FinovateFall 2013.
Welcome to FinovateFall 2013! Our first presenter here on Day One is Motif Investing.
“Motif will demo the first-of-its-kind crowdsourcing of a financial product that uses Motif’s innovative social technology. It enables investors to take concepts and ideas and in minutes create a motif, a collection of up to 30 securities that trades real time for only $9.95.The investor can then publish it to the Motif website so it is discoverable and searchable for the broader community. The investor’s motif will also be featured in the Community Catalog, which is akin to an online app store. The catalog will provide intuitive categorization and search functionality that allows other customers to buy these mofits and when that happens, the motif’s creator will be paid a royalty.”
Product Launched: Target date is September 2013
Metrics: $51M raised to date & 41 FTE
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, & through other fintech companies and platforms.
HQ: San Mateo, California
Founded: June 2010
Website: motifinvesting.com
Twitter: @MotifInvesting
Presenting Hardeep Walia (Co-Founder & CEO)
The full demo video will be available at Finovate.com in mid-September