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Links from ABA’s Webinar: Extreme Website Makeovers

By Jim Bruene Posted on
Categories: Conference Calendar

Thanks to everyone who tuned in today to the American Bankers Association webinar on website design. And for those of you on the call, please let me know what you thought of the presentations either by private email, or via the comments below. It's the first time I've been involved in a 2-hour Webinar, and I'm curious about the experience from the listener's perspective.

The ABA's Doug Johnson pulled together the following panel and served as master of ceremonies: 

  • Jim Bruene, editor & founder, Online Banking Report and NetBanker blog
  • Clay Morgan, creative services manager, Intuit's Digital Insight
  • David Rubini, product usability director, Intuit's Digital Insight
  • Richard Carlisle, CIO, Valley National Bank of New Mexico

    • This session was a Web-based version of the session we gave in Palm Springs earlier this year (coverage here). My 20-minute presentation included examples from some favorite financial websites. Here are the links:

    Overall Bank/Web 2.0 Design
    1. Buxfer buxfer.com: Web 2.0 design/functionality (A-)
    2. Wesabe wesabe.com: Quicken meets Zagat (A-)
    3. Billq mybillq.com: Award-winning bill payment tracker (A)
    4. Prosper prosper.com: Before and After shots of its recent web redesign, nice job reducing clutter, (A-)

    Homepage Focus
    5. Wachovia wachovia.com: Not-so-great design, and way too cluttered (C+)
    6. Google google.com: Legendary focus on what matters (A++)
    7. Bank of America bankofamerica.com: Good design, but still too much clutter (A-)
    8. ING Direct ingdirect.com: Great design, no clutter (A)

    Sales
    9. Attention: U.K. montage: smile.co.uk, egg.co.uk, alliance-leicester.co.uk
    10. Interest: E*Trade Bank etradebank.com: Great at selling key products (A)
    11. Desire: High-yield savings montage: emigrantdirect.com (A), hsbcdirect.com (A), mybankingdirect.com (A)
    12. Desire: Progressive Insurance progressive.com: Great comparisons to competition using scrolling summary of other users' search results (A-)
    13. Action: NextCard: No longer online (A+)

    Customer Interaction/Satisfaction
    14. Wells Fargo blogs blog.wellsfargo.com: Look especially at the StudentLoanDown (A), which demonstrates how to communicate with a Web-savvy niche audience
    15. UW Credit Union RSS feeds uwcu.org/rss: One of the first, if not THE first, U.S. financial institution to offer RSS feeds of its Web-based. The CU has also added RSS auto-discover technology as seen in the address box (screenshot below)

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