LendingTree has a prime spot on MSN’s main page today <msn.com>. The eye-catching burgundy ad in the upper-right corner features a 10-second animation ending with the call to action, "Refinance $175,000 now for $729/month." (click on above for closeup).

Clicking through the advertisement leads to a five-question landing page designed to get the prospect engaged in a loan application (click on inset for a closeup). A small link near the top of the landing page takes visitors to a promotional offerings page with disclosures for several loan offers.

It’s simple and effective online marketing. The slogan on the top of the landing page says it all:

1 Simple Form, Four Real Offers in Minutes.