This post is part of our live coverage of FinovateFall 2014.

Larky is next, demoing its unique web+mobile platform that helps financial institutions boost loyalty, reduce churn, drive non-fee income, increase wallet share and support local businesses.

“Our turnkey system sends users location-based and FI-branded smartphone alerts when they are physically near a merchant discount. Users save $1,000 or more every year, with no behavioral changes. Larky helps you deliver significant added value to your audience so they never again wonder if they should be banking somewhere else. Top of wallet, top of mind.

We are unveiling our new Android app along with our new white-label mobile and web option.