Embedded finance and payments platform Hydrogen announced a strategic investment today. FINLAB, a new incubator launched by EML Payments, completed what Hydrogen called an “initial investment” that will include a cross-platform integration that will make it easier for firms to offer smart apps linked to both physical and virtual payment cards.
“We are thrilled to be working with EML and have it as a strategic investor in Hydrogen,” company co-founder and CEO Mike Kane said. “Together, we’ll be able to bring innovative card offerings to the masses, making it easy for any organization to offer card capabilities. It’s embedded card services made easy.”
The terms of the investment were not disclosed. Hydrogen currently includes both SixThirty and Route 66 Ventures among its investors.
Hydrogen’s no-code platform enables financial and non-financial companies to offer fintech products and modules without needing to have any development experience. Those organizations with development teams can take advantage of Hydrogen’s low-code API option, which enables developers to build custom apps on top of REST-based APIs. Featuring orchestration, business logic, and data cleansing, the platform enables businesses to leverage a standardized data model that can help keep costs of integration low and the development time short.
“We love cementing deals and investing in payments trailblazers,” EML Managing Director and Group CEO Tom Cregan said. “Hydrogen, with the intensity of energy it has already infused into the industry, is no different. Our commitment is to assist this fast-growing entity in soaring within fintech via EML’s capabilities and FINLAB. It’s heartening to know Hydrogen feel in safe and trusted hands with the might of EML’s global reach.
Making its debut at FinovateEurope two years ago, Hydrogen announced in September that it was one of 20 companies selected to participate in Plug and Play’s 2020 Winter Fintech batch. Also that month, the company unveiled a partnership with fellow Finovate alum Dwolla and teamed up with market data and technology service provider Barchart.
Among its accolades, Hydrogen has been named FinTech Startup of the Year by KPMG Luxembourg and as a World Changing Technology by Fast Company. The company was founded in 2017 and is headquartered in New York City.