At its most basic, a metaverse is a three-dimensional virtual universe that combines augmented and virtual reality with social media technology to create a simulated digital environment.
For some in the digital space, especially video gamers, the idea of the metaverse is easy to understand. Whether it is the (often) mild-mannered virtual spaces of the simulation-based games or the action-packed digital worlds of RPGs and shooters, the idea of adopting a persona and entering a universe radically different from the real one is something gamers have appreciated for years.
What makes the metaverse different is the level and types of technology being applied – enabling a greater sense of participation, autonomy, and boundlessness. What’s also different is the growing interest from non-game oriented businesses in finding out whether or not virtual environments like the metaverse offer a way to engage customers beyond both the brick and mortar storefront and the smartphone-based app.
The metaverse and financial services
Believe it or not, Finovate audiences already have had the opportunity to see how financial services companies might take advantage of many of the tools that make the metaverse possible. Back in 2015 eBankIT demonstrated how it was deploying augmented reality technology to make printed materials come to life on their smartphone screens. In 2017, we took a look at how proptech firms in particular were leveraging virtual reality to offer virtual walkthroughs in both existing and to-be-developed properties.
More recently, in 2020, Mastercard unveiled an augmented reality app that offered cardholders a virtual tour of three reward categories. “At Mastercard, we’re using our technology and solutions to deliver multi-sensory experiences for consumers every day,” Mastercard Chief Marketing and Communications Officer Raja Rajamannar explained, “whether they’re shopping, taking transit, or exploring the card benefits they care about.”
Fintechs and financial services companies have become increasingly sensitive to the opportunities of the metaverse. Brokerage firm eToro unveiled its MetaverseLife offering earlier this month. MetaverseLife is a new smart portfolio that gives investors exposure to the enabling platforms – such as Meta Platforms and Roblox – as well as cryptocurreny and blockchain-based platforms like Decentraland and Enjin.
And while there are many who are quick to point out differences between online gaming worlds and the metaverse, there’s no doubt that Microsoft’s $68+ billion acquisition of gaming company Activision earlier this month was a major shot across the bow for those who question the high priority tech companies are giving the metaverse.
What is the metaverse made of?
While there are elements of the metaverse in both the virtual worlds and the technologies offered in the past, there are a few key differences between those spaces and the metaverse currently being envisioned by contemporary technologists. Coinbase, in a blog post explaining its ambitions for the metaverse, highlights three aspects in particular that serve as a dividing line between the virtual worlds that existed before the metaverse – including the world of online gaming, and virtual social platforms – and what they expect afterwards.
A fully-functioning economy: This is one of the big differentiators between traditional virtual worlds and simulations and the metaverse. It is also an example of how central blockchain technology will be to the metaverse. Within the metaverse, individuals and organizations will be able to engage in a wide variety of value-generating activities and have a means of transferring that value to others in the metaverse.
Open and decentralized: Another gift from the world of blockchain – and the pre-platform Internet, for that matter, is the reality that the metaverse will not be a singular platform but will instead be a space in which no one entity (not even Meta) will have complete control when it comes to a metaverse participant’s data or experience. In this way, the metaverse will more resemble the Internet of the early Google years than the increasingly platformed Internet of the social media age.
Interoperability: One of the goals of the metaverse is create a space in which the content of experiences in the metaverse are readily transferable from one experience to another. Currently, what happens in one digital world tends to stay in that digital world. With the metaverse, participants can take their data and experiences with them from one simulated environment to another.
The future of the financial services in the metaverse
With these caveats in place, what can we expect from fintechs and financial services companies when it comes to embracing the opportunities of the metaverse?
Virtual Interactions: Using the metaverse as a way of interacting with customers is probably the most likely way that financial services companies initially will engage with the metaverse. As noted above, many fintechs and financial services companies have already made tentative steps in this direction via deployment of AR/VR technology. However, few have taken the concept as far as Korea’s Kookmin Bank, which created a “virtual town” consisting of a business center, a telecommunications center, and a recreation area – on a metaverse platform.
Virtual Training: In addition to customer-facing functionality, this kind of metaverse deployment can also be used as a training environment for financial services professionals. In the same way the CIA has relied on “The Farm” as a key component of agent training, it is easy to imagine financial institutions building and offering virtual environments to enable them and their clients to further develop the skills of their wealth management teams, financial crime and regulatory staffs, and others.
Virtual Business: To the extent that the metaverse will have its own economy, we should expect to see a proliferation of businesses catering to the financial needs of denizens of the metaverse. Digital identity and authentication providers – to say nothing of innovators like Soul Machines – will have a significant role in such a world, as will financial data management companies and financial infrastructure companies whose job it will be to help facilitate value-exchange in the virtual environment. Blockchain and digital asset companies obviously will be critical in the metaverse, but companies that develop virtual assistants and other AI-powered agents for financial services should also likely have plenty of work to do in building out the metaverse.
Lynx CEO Mike Penner, whose company announced a pair of metaverse-friendly initiatives earlier this month, spoke for many fintechs that are looking for ways to take advantage of the new opportunities hinted at by the metaverse.
“While (the) metaverse is widely discussed across all industries right now, for Lynx, we have always focused on building an inclusive digital economy. The ability to integrate the virtual economy to our legacy financial system is further opportunity to give access of everyday financial transactions to people, regardless of income level or where they live; for them to expand their own local economy,” Penner said.
Two use cases announced by Lynx include a cryptocurrency-based game that enables players to create and earn digital items that can be sold to generate income, and an “enhanced remittance experience” featuring a digital meeting space that enables those sending money to loved ones to visit with and communicate with them in a “streamlined, entertaining, economical, and secure way.”
Penner added “I believe that this is potentially the most exciting time to be an entrepreneur in our financial history, the Metaverse, Blockchain, and Cryptocurrency technologies that we are poised to develop and deploy will change the financial landscape forever.”
Photo by Julia M Cameron from Pexels