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Green Sherpa to Enter the Online Personal Finance Market in September

image I came across Green Sherpa in a Web search a few weeks ago. The Santa Barbara, CA-based startup is planning a Sept. 8 launch. The homepage (shown below) is not currently functional. All links point to a page where users can sign up for more info to be delivered at a later date. 

The tagline, “A more efficient way to track your personal finances,” is intriguing (note 1), but no word on how Green Sherpa will differentiate itself from Mint, Jwaala, Wesabe and the rest. But the name is wonderful.  

Green Sherpa homepage 18 July 2008

Note:
1. This tagline, visible on its placeholder site in early July, has since been replaced with “Sophisticated cash flow management that’s simple to use.”