There’s a reason why everyone and their uncle are offering toolbar’s that
plug-in to Internet Explorer. They are a convenience to customers and a
tremendous branding opportunity. The latest entrant from GeoTrust’s TrustWwatch
unit: a privacy toolbar. It’s similar to Ebay’s Account Guard function with a
green light for “verified” websites, yellow for “not verified,” and red for
“warning,” websites on their black list. If you are working on a bank-branded
toolbar (see OBR 85), consider licensing this functionality from GeoTrust http://www.trustwatch.com/
Also, if you haven’t already done so, make sure your website is verified by
submitting it to one of the trusted third party certification authorities such
as Entrust, Betrusted, or GeoTrust.