Global payments and foreign exchange solution platform, Finablr, has boosted its stake in – and become a majority shareholder of – digital gifting platform, Swych. The investment adds to Swych’s Series B round, and will enable the company to reach a broader international audience via Finablr’s 160+ country network.

“At Finablr, we facilitate access for consumers and businesses to the digital economy,” Finablr CEO and Executive Director Promoth Manghat explained. He praised Swych for its “distinctive business proposition that complements the services offered by the Finablr network brands.” Those brands include UAE Exchange, Xpress Money, Unimoni, Remit2India, and Ditto.

The partnership will be managed by Swych Blockchain Labs, a Swych subsidiary built to develop and incubate blockchain, payments, digital wallet, and cross border e-commerce solutions. This will enable the two firms to offer Swych’s instant, secure, personalized digital gift and incentive solutions to consumers and businesses globally.

“The presence of Finablr network companies in key international markets with millions of consumers has the potential to greatly accelerate Swych’s mission,”  Swych CEO and founder Deepak Jain said. “Finablr network brands’ entrepreneurial culture combined with its focus on innovation and strong team is highly synergistic with our own core values at Swych. This investment is a testament to the robustness of our business model and will be invaluable as we look to take digital gifting to global audiences.”

Founded in 2016 and headquartered in Plano, Texas, Swych demonstrated its blockchain-based, digital gift card platform at FinovateSpring 2016, winning Best of Show. The company returned to the Finovate stage earlier this year for FinovateSpring. Last month, Swych announced an agreement in which its digital gift card technology will power Travelex Pay, a cashless spending solution from Travelex hosted within messaging app WeChat. In August, the company reported that it was leveraging its acquisition of GiftCardsIndia to bring its blockchain-based gifting solutions to international markets.

Swych has 50,000 registered users in the United States and 100,000 users in India. With total global revenues near $20 million, the company reports more than 50 corporate customers “and growing.”