Slap a “SOLD” sign on one of the pioneers of the online mortgage advisor business.

eyeOpen, which launched its solution in February as part of FinovateEurope, announced that it has been acquired by Aegon. Terms of the deal were not disclosed.

Aegon is a global, multinational insurance, pensions, and asset management corporation. Headquartered in The Hague, Netherlands, the company does business in the United States and Canada as Transamerica.

eyeOpen’s mission to build the “next level of personal finance optimization” so far includes their online mortgage advisor which puts algorithms to work helping consumers manage their personal finances.

The company is also a B2B business that sells data-extensive algorithms and software to banks and insurance companies to improve their own personal financial service offerings to their customers and clients.

eyeOpen was founded on Christmas Eve in 2009. The company, with offices in Amsterdam and San Francisco, has raised €10 million in funding, and has served more than 1 million customers in 2012 through its eyeOpen.nl financial portal.

The company is led by CEO Diederick van Thiel, and counts Aegon Investments among its key financial backers.

To see eyeOpen in action, visit our video demo page for FinovateEurope 2013 here.