- U.K.-based financial planning and advice platform Dynamic Planner has teamed up with Salesforce.
- The partnership will make Dynamic Planner available on the Salesforce AppExchange and is the company’s second CRM partnership in as many months.
- Dynamic Planner made its Finovate debut at FinovateEurope 2022 in London.
Risk-based financial planning system Dynamic Planner has announced a new partnership with Salesforce. Now launched on the Salesforce AppExchange, Dynamic Planner will give Salesforce customers access to an enhanced and engaging digital financial planning experience.
“This collaboration provides financial planning and wealth management firms who use Salesforce with the ability to underpin their entire financial planning process with Dynamic Planner,” company Chief Revenue Officer Yasmina Siadatan said. “It will boost productivity gains and efficiencies, whilst delivering seamless and engaging wealth and financial planning for Salesforce customers. We look forward to working with Salesforce to provide an enhanced experience for firms.”
Founded in 2004, Dynamic Planner offers a digital financial planning and advice platform that helps investment advice firms scale their businesses, boost capacity, and better engage clients with mapped investment solutions and digital experiences. Dynamic Planner enables advisers to profile clients, conduct annual reviews, and perform cash flow planning with increased efficiency and speed. The company notes that 80% of annual reviews conducted via Dynamic Planner are completed in 35 minutes or less, with 20% of these reviews completed in less than five minutes. More than 40% of U.K. investment advice firms and more than 150 asset managers use Dynamic Planner’s technology.
Dynamic Planner’s partnership with Salesforce comes a month after the platform announced a CRM integration with Adviser Cloud. The new integration will make it easier for advisers to transfer client records efficiently and securely between Dynamic Planner and Adviser Cloud, saving time and lowering the risk of manual errors during rekeying of information. Integrations such as these are an important way to boost efficiency and lower operational costs for financial planning firms and their client.
“Adviser Cloud has always focused on providing intuitive, user-friendly software for financial advisers, and this integration continues that mission by eliminating data rekeying and enhancing workflows,” Adviser Cloud Tech Lead Ewan Humphreys said.
Headquartered in the U.K., Dynamic Planner made its Finovate debut at FinovateEurope 2022. At the conference, the company demonstrated its end-to-end, risk-based financial planning system that combines intuitive technology with a trusted, independent asset risk model. Dynamic Planner uses more than 2,400 covariance correlations to accurately assess the risk of tens of thousands of investments and client portfolios every day. Ben Goss is CEO.