This post is part of our live coverage of FinovateSpring 2014.
With a goal of helping financial institutions provide more relevant, more personalized cross-sell offers to their customers, here is Digital Insight with their Promotion Suite for Mobile.
Digital Insight is demoing Promotion Suite for Mobile, an enhancement to Digital Insight’s current Promotion Suite that brings highly personalized, relevant, cross-sell offers from financial institutions to their customers.The new Promotion Suite for mobile extends financial institutions’ ability to create, manage, distribute, and measure targeted cross-sell campaigns that reach the right customers online or on their mobile device with the right products at the moment of truth. Extending Promotion Suite to the mobile channel greatly improves offer relevancy to deliver targeted offers anywhere, anytime, and on any device.
Presenting: Karishma Anand (Director of Product Management) and Marshall Yuan (Senior Product Manager)
Product Launch: Promotion Suite for mobile will be in the pilot stage by summer 2014 with limited availability by the end of 2014. Video integration will be in the pilot stage by the end of 2014 with limited availability in 2015.
Metrics: Digital Insight has a diversified customer base of over 1,000 financial institutions with over 11 million online banking and 4.8 million mobile banking end users across mobile devices. Digital Insight was acquired by NCR (NYSE: NCR) in January 2014.
Product distribution strategy: Through financial institutions
HQ: Menlo Park, CA
Founded: July 1995
Website:digitalinsight.com
Twitter: @digital_insight