With capitalism bruised and battered in the past year, it’s more important than ever to teach our friends and family about the ultimate upside of business and commerce, the potential to lift families out of poverty permanently. And the need is high, as always.

Unless you have your own personal foundation, there is no better way to do that than by spreading a bit of your wealth around the globe through microfinance companies such as Kiva.org, eBay’s MicroPlace, and a host of others.

This holiday season the major microfinance companies are making it easy to spread the word, and the money, with gifting options. And with Christmas just a week away, here’s a last-minute option that doesn’t require a trip to the mall. 

Kiva <kiva.org>
Kiva is using the same approach as last year, but with an updated paper gift certificate (see below) that can be printed and given to the recipient or sent directly through email. It’s a simple solution that works fine for its rabid fan base. The homepage (below) features a prominent link to the gift page and a counter across the top tracks number of certificates purchased this week (more than 13,000!).

MicroPlace
MicroPlace has a snazzier gifting landing page (see below), not surprising given its eBay backing. The microfinance nonprofit is promoting gift options heavily across the Web, with a large banner last week on the search results page at BN.com (see below) and a costly top banner and right-side skyscraper ad on TechCrunch yesterday (see below).

Microplace is spurring giving with a small Chilean piggy bank that will be sent to the recipient along with an e-card (givers can choose not to send the bank). But the big difference with Microplace’s gift program is that it’s only a “gift in your honor program.” That means the giver chooses the entrepreneur to invest in, rather than the recipient. That gets the money invested faster, but it’s not as satisfying a learning experience, either.

Final comment: There’s not much here that needs improvement. But I do think it would be better to let the giver decide whether they want the recipient (of the gift card) involved in choosing who gets the micro loan. 

And financial institutions: Here’s a great cause to get behind. Not only does it make a difference, it shows you support the small business community.

Kiva homepage features gift option (17 Dec 2008) 

Preview your gift certificate before sending (17 Dec 2008)

 
Microplace ads at Barnes & Noble (early December 2008)

Banner on top of TechCrunch (16 Dec 2008)

 Microplace gifting landing page (17 Dec 2008)