Addition Wealth Launches AI-Powered Financial Wellness Platform

Addition Wealth Launches AI-Powered Financial Wellness Platform
  • Financial wellness firm Addition Wealth has launched its B2B financial wellness platform for enterprises.
  • Available as either a white-label or co-branded solution, the new offering combines expert human guidance, AI-powered personalization, and intelligent financial tools to enable businesses to provide financial wellness experiences to their employees.
  • Addition Wealth made its Finovate debut last year at FinovateFall 2024 in New York.

Financial wellness specialist Addition Wealth has unveiled its B2B financial wellness platform for large businesses. The offering, fully customized and powered by AI, empowers enterprises to provide financial wellness experiences at scale.

Available as a white-label or co-branded solution, Addition Wealth’s platform helps financial services companies such as insurance providers, asset managers, retirement companies, private equity firms and others provide financial wellness experiences that are based on their specific business objectives.

“One of my core beliefs is that everyone should have access to the tools and support they need to feel confident about their finances,” Addition Wealth Founder and CEO Ana Mahony wrote on her LinkedIn page. “That’s why I’m incredibly excited to share something we’ve quietly been building for the last few years: Addition Wealth’s B2B financial wellness platform. While it’s not a brand-new product, this is the first time we’re publicly announcing it, and we couldn’t be more proud of what it’s become.”

Already live with financial institutions in the Fortune 500, Addition Wealth’s platform combines expert human guidance, AI-powered personalization, and intelligent financial tools. The platform enables businesses to support their employees through a number of financial decision-points from budgeting and paying down debt to retirement planning, buying a home and more. Addition Wealth leverages AI to help employees explore financial topics, learn more about managing their money, and get real-time, actionable insights to improve their financial wellbeing.

The technology supports the integration of financial solutions including student loan assistance, emergency savings, and tax filing services. Enterprise users of the platform can deploy their own financial wellness products, content, and advisors, or rely on those from Addition Wealth.

“By partnering with organizations with significant distribution, we’re able to reach, impact, and improve the lives of millions of individuals,” Mahony said in a statement. “Our AI-powered platform is flexible and configured to each business and user, delivering dynamic, tailored financial guidance, matching each person’s unique situation and goals with the tools and insights they need, whether planning for retirement, having a baby, or paying off student debt.”

Headquartered in New York and founded in 2021, Addition Wealth made its Finovate debut at FinovateFall 2024 in New York. At the conference, Addition Wealth’s Mahony and VP of Marketing Hally Peck showed how the company’s Financial Wellness Platform helps employees make smarter decisions about their money. The platform leverages a hybrid strategy toward financial wellness, deploying both human experts as well as digital tools, resources, and content that provides a stronger foundation than either an all-human or all-digital approaches alone.


Photo by Kindel Media

FinovateFall 2024 Sneak Peek Series: Part 9

A look at the companies demoing at FinovateFall in New York on September 9 and 10. Register today using this link and save 20%.

Addition Wealth

Addition Wealth is a financial wellness company that empowers individuals to make smarter financial decisions and make the most of their money.

Features

  • Makes financial expertise more inclusive and accessible
  • Provides access to financial professionals, digital tools, benefits information, courses, content, and financial insights

Who’s it for?

Asset managers, retirement players, insurance companies, banks, private equity funds, and employers.

Cyphr

LoanReady by Cyphr is a tool that complements Loan Origination Systems and helps community banks and credit unions get more small businesses approved for loans with readiness screening or empathetic declines.

Features

  • Readiness Screening: Assesses loan eligibility, improving approval rates
  • Empathetic Declines: Provides actionable feedback, enhancing borrower trust
  • Seamless Integration: Complements existing LOS

Who’s it for?

Community lenders, credit unions, and small-to-medium-sized businesses.

Dimply

Dimply is a data driven customer experiences solution for community banks and credit unions that delivers cutting edge, engaging, and embedded personalized customer journeys.

Features

  • Delivers digital customer centricity
  • Individualization is the next frontier of customer experience
  • Provides customer journey orchestration with tailored value proposition

Who’s it for?

Banks, community banks, credit unions, and wealth managers.

Homegrown

Homegrown partners with credit unions, banks, and investors to power growth with energy efficiency data.

Features

  • Offers white-labeled digital engagement – helps customers and members save money on utility bills
  • Delivers personalization – custom results for any U.S. home address
  • Provides impact reporting – track and report user impact

Who’s it for?

Credit unions and banks – particularly those with current mortgage, HELOC, personal loan product offerings, and those with merchant lending networks for solar, HVAC, or home improvement.

Odin

Odin AI enhances enterprise efficiency with intelligent automation, real-time insights, and comprehensive solutions, delivering proven results across diverse industries.

Features

  • Automates complex financial reporting processes
  • Analyzes and categorizes vast amounts of transaction data
  • Scales across departments for enterprise-wide efficiency

Who’s it for?

Large enterprises, financial institutions, and payment providers seeking to optimize operations and enhance data-driven decision-making.

Starlight

Starlight provides proactive, personalized guidance to help households navigate government benefits seamlessly.

Features

  • Provides personalized, proactive assistance navigating benefit systems
  • Offers seamless integration with credit union products for ongoing financial support
  • Delivers quick deployment, enhancing services and member engagement

Who’s it for?

Credit unions.

Stride

Stride stands at the forefront of technology and innovation, using multi-agent GenAI to eradicate tech debt and prevent it from creeping up again.

Features

Stride Conductor exists for one purpose: to eradicate tech debt and prevent it from creeping up again. It acts as an additional team member that’s always looking out for the user behind the scenes.

Who’s it for?

Financial companies struggling with escalating tech debt.

Themis

Themis is a compliance platform that simplifies compliance and collaboration for banks and fintechs, reducing regulatory risk, cutting down on manual work, and boosting partnership efficiency.

Features

  • Simplifies compliance management
  • Enhances bank-fintech collaboration
  • Reduces regulatory risk and manual tasks

Who’s it for?

Banks and fintechs.