Since our <a href="initial report on Billeo, we’ve been using the system to pay and view bills. It’s a new category of software we’ll call toolbar-ware.
The primary user interface is an toolbar located near the top of Internet Explorer. Many of the toolbar functions call-out web pages from the Billeo server, so as you use the program it ends up being a mix of website and toolbar functions. It’s actually a bit confusing for the new user.
Part of the reason it’s not as intuitive as the Google or eBay toolbar, is that the user must learn an entirely new approach to tracking their billing. Whereas, with eBay and Google, most toolbar users are already well-versed in the nuances of using those popular sites.
We’ve also discovered their business model, running Google-like ads that run on the right of the page as you use the program. Click on the screenshot above to see the entire page. See left for the advertising section only.
Currently the advertisers running on the Billeo Billboard are ING Direct, The Wall Street Journal, Quicken Loans, and Value Line. The advertisers all stayed the same during our testing.
Bottom line: It’s a great program, and we recommend banks consider developing a similar toolbar which also incorporates banking functions, or licensing this one from Billeo. We’ll be publishing a complete review of Billeo in OBR #116, published in mid-April.
For more information:
- Previous Financial Marketing Report article on Billeo
- Online Banking Report #85, Grabbing Desktop Mindshare: Private-branded browser extensions can make online services easier to use
- Online Banking Report #115, 116, 117, Epayments v4.0: Profitable online transactions
—JB
Editor’s Note: Billeo was named "OBR Best of the Web" in the second part of its series on E-Payments (OBR 119) published in June 2005.