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Best of Show Winner Swych Unveils P2P Gifting Bot

Best of Show Winner Swych Unveils P2P Gifting Bot


Fresh off its Best of Show winning performance at its debut at FinovateFall last September, mobile gift card innovator, Swych, has announced the beta release of its P2P gifting bot. The technology enables the user to generate and send e-gifts to any desktop, smartphone or tablet from within a chat, messaging, or virtual assistant app. Swych’s GiftBot preserves the same functionality as the mobile app, including the ability to “swych” the gift for another item from more than one hundred of Swych’s retail partners. GiftBot identifies recipients by first name, makes gift recommendations, and lets the sender add a personalized message.

“Most mobile usage studies show that consumers prefer to interact with friends, family, and colleagues predominately in social media apps such as Facebook Messenger, Skype, Snapchat, Instagram, Slack, or WhatsApp,” Swych Chief Revenue Officer Robert Sabella explained. “The use of virtual assistants like Siri, Alexa, and Google Home is also growing at a very fast clip. Swych’s GiftBot platform opens the door for our gifting brand partners to take advantage of this trend and connect to their consumers in an entirely new way,” he said.


Pictured (left to right): Swych co-founders Deepak Jain (CEO) and Robert Sabella (CRO) demonstrating the Swych Mobile Gifting Platform at FinovateFall 2016.

Swych CEO and co-founder Deepak Jain sees his company’s GiftBot technology as part of a wave of technologies – including artificial intelligence and virtual/augmented reality – that are “gearing up to overtake traditional web- and app-based commerce.” He added, “We are proud to be the first mobile gifting service to bring machine learning, AI, and advanced data analytics into the fast growing digital gifting space.”

Founded in 2015 and headquartered in Plano, Texas, Swych took home Best of Show honors during its Finovate debut last fall for its mobile gifting platform. Swych is a private-held company funded by veteran angel investors from the banking, financial services, and enterprise computing industries.