Reporting requirements are about to get a lot less onerous for bank client service managers working with BancVue.

BancVue’s decision to upgrade its business analytics offerings with MicroStrategy’s Business Intelligence platform reflects a desire to enable bank professionals to spend more time on improving customer service and less time with paperwork. The planned deployment  of both MicroStrategy’s Business Intelligence and Wisdom Professional solutions will allow FIs to better collect and analyze client data.

BancVue is the company behind Kasasa, a platform that helps financial institutions increase customer loyalty and retention, and allows for marketing on a larger scale and scope. The checking and savings accounts available via Kasasa, for example, provide customers with competitive rates, cash back and personal finance management (PFM) tools that let consumers take more control over their financial lives.

At the same time, they serve as opportunities for community banks and credit unions to market offers and rewards to their clients more efficiently.

MicroStrategy has been in the business of business intelligence since 1989. Headquartered appropriately enough in the intelligence community suburbs of Northern Virginia, the company began providing mobile business intelligence solutions in 2010, and cloud-based, SaaS solutions a year later. Wisdom Professional was brought to market in the summer of 2012.

BancVue demoed its technology as part of the FinovateSpring show in 2011. See them in action here.

MicroStrategy will be joining us in San Francisco for FinovateSpring in May. To learn more about this upcoming event, and to find out how to order your tickets, visit our FinovateSpring page here.