Advisor Software this week introduced its white-label, robo-advisor platform, ASI Digital Advisor. The technology, announced at the TD Ameritrade National LINC conference in Florida, makes it easier for wealth managers and financial advisors to begin providing their clients with automated digital investment advice.

“By building our application in a modular fashion using APIs,” said company VP of Product Management Kevin Kraus, “we were able to develop a digital advice solution that is the most flexible and scalable on the market today.”

Pictured: Advisor Software VP of Product Management Kevin Kraus and VP of Engineering Archana Rao demonstrating their Wealth Management Cloud at FinDEVr San Francisco 2015.

ASI Digital Advisor gives wealth managers the ability to generate model portfolios, build risk- and goal-based portfolios, and automate processes such as client onboarding and rebalancing, all with a responsive design to a state-of-the-art user experience.

Chairman and CEO of Advisor Software Andrew Rudd said that the new technology was a standard-setter in terms of “usability, scalability, and flexibility in the digital advice space.”

“Competitive platforms often ask advisors to make too many compromises,” Rudd said. “With our solution, advisors can easily modernize the user experience for their clients without having to alter the way they do business.”

Advisor Software’s new solution arrives just a few weeks after the company announced major hires for the position of Chief Technology Officer and Vice President of Sales. David Cooper, a former senior executive at Fiserv and Greendot, will take the helm as CTO, and Tom Flint, co-founder of Tiburon Wealth Management, will become Advisor Software’s next VP of Sales.

Founded in June 1995 and headquartered in Walnut Creek, California, Advisor Software demonstrated its Wealth Management Cloud platform at FinovateFall 2015. In its FinDEVr debut a month later, Advisor Software showed how the more than 100 APIs on its platform help developers build and deploy a wide variety of wealth management apps.