Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: PwC helps organizations build trust and deliver sustained outcomes through audit, tax, and consulting services. With 370,000+ people in 149 countries, the firm combines deep industry expertise with AI-powered technology products to solve complex business challenges. PwC’s Commercial Technology & Innovation group develops proprietary platforms – including Customer Link – that embed decades of consulting insight into scalable, enterprise-ready SaaS solutions for financial services, insurance, retail, and beyond.

How they describe their product/innovation: Customer Link’s Synthetic Customers are AI-powered digital personas trained on real-world behavioral data that let financial institutions and enterprises simulate how customer segments will respond to new products, pricing, campaigns, and strategies – in natural language, at scale, and in real time. Instead of waiting weeks for surveys or focus groups, decision-makers can query data-grounded personas that explain not just what customers would do, but why – delivering actionable foresight before commitments are made.

Product distribution strategy: Direct to Business (B2B), Licensed

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev.: Roberto Hernandez (Partner), [email protected], 940-367-2386
Press: Chris Field (Director), [email protected], 702-661-5642