A pair of partnerships this month have helped Unblu bring its digital conversational platform to a larger number of financial services customers. The company announced at the beginning of the month that digital technology solutions provider Celero will use Unblu’s conversational platform to enable its credit union customers to leverage digital channels to better engage with their members. The integration adds to Celero’s digital banking platform, Celero Xpress, which is powered by another Finovate alum, ebankIT.
“Our new digital platform offers credit union members an intuitive, engaging and secure digital banking experience,” Celero General Manager for Digital Banking Dean Rathwell explained. “By integrating Unblu, our clients can ensure these digital experiences also deliver a personal connection, which is core to the credit union difference.”
Set to launch later this year, the enhanced Celero Xpress platform will provide must-have communication functionalities such as live and video chat, as well as messaging and collaborative co-browsing. The platform is connected to Celero’s digital ecosystem, Celero Xchange, which leverages modern APIs to enable institutions to integrate their own or third party applications. Headquartered in Calgary, Alberta, Canada, Celero was founded in 2003 and counts more than 110 credit unions and financial institutions in Canada as its customers.
Unblu’s partnership with Celero came just a week after it announced that it had teamed up with Luzerner Kantonalbank (LUKB), the leading retailing banking group in the Swiss canton of Lucerne with more than $46 billion (CHF 42 billion) in assets as of 2019. LUKB has begun a pilot project to test an online customer advice feature powered by Unblu’s conversational platform. The feature uses a hybrid approach, with customers engaging with a live LUKB agent who works in tandem with the customer by way of Unblu’s screen sharing technology.
“With this new online function, LUKB’s advisors can make the documents on their screens visible on their customers’ devices. That way, the documents or online applications can be clearly explained in a conversation,” LUKB Head of Digitization and Multichannel Management Stefan Lüthy said. He added that while the new solution will save customers a trip to the branch, it is not intended to replace in-person meetings and consultations.
Headquartered in Basel, Switzerland, Unblu made its most recent Finovate appearance at our European conference in Berlin earlier this year. Unblu was founded in 2012. Luc Haldimann is CEO.
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