How have customer expectations changed as financial services companies around the world rush to embrace digital transformation? How can technology be leveraged to provide more personalized financial solutions without violating privacy or adding unnecessary complexity? What is the role of digital identity technology in making the online and mobile worlds safer places for all of us to work and live?
On our final day of FinovateAsia Digital, these are some of the questions our fintech industry experts answered – often with surprising responses. From the rise of “the offer you can’t refuse” in customer experience to negotiating between the helping hand of government and its ever-present regulatory arms, our experts bring a wealth of experience and insight into fintech’s most urgent themes.
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On the opportunities in digital and the rise of new customer expectations
I think if you look at what happened in the first few months of this year, I tend to call this the biggest digital training course the world has ever seen. We had to turn to digital for every aspect in our life. And we learned the benefits of digital, like working from home. Sometimes it’s really fun and sometimes it’s really challenging. But it’s part of our day-to-day life and it won’t disappear soon.
I think we’re at the beginning of a new phase of customer experience. Customer expectations will change. I think that in the last ten years, we mainly saw an evolution of digital convenience, and many companies understood that and became really big because of that. I think that situation has matured. In my opinion, we’re at the beginning of a new curve, of new customer expectations that will be formed thanks to new technologies like AI, IoT, 5G, quantum computing, robotics, the general purpose technologies … But it’s not going to just be technology that drives new customer expectations, it will also going to be personal dreams and wishes, and also the challenges the world will be facing.
–-Steven Van Belleghem, Author, Customers The Day After Tomorrow
On leveraging advanced technologies to deliver more personalized solutions
I’m a techie. And that’s true for the rest of our team. We love our algorithms, our data models. And one of the things we’ve learned is that sometimes (with) personalization, the best one (solution), the most engaging one, does not come from the most clever models that you come up with, but instead comes from fairly simple rules. So it should not be underestimated: you should not fall in love with your beautiful, artificial intelligence and data science models to the detriment of simplicity, because sometimes simplicity is what is bringing the most engaging content.
Another (lesson) we learned as well very early on is to make sure that customers and users are in control. And that whatever bite-sized, personalized piece of content you are delivering to them is going to give them them the option to say “stop” or “give me more” or “give me less often” … (to put them) in control of that feed of information they are receiving.
–Olivier Berthier, CEO and Co-founder, Moneythor
On the challenge of providing digital identity solutions in an increasingly globalized world
If I was to look at the way that digital identity is changing the landscape, I think actually what we’re seeing at the moment is really the proliferation of a lot of intermediating layers. So there is quite a number of different platforms that are evolving, platform players that are actually doing a lot of the heavy lifting for a lot of the companies in the fintech space. So whether you might be talking about somebody like Onfido or any of their competitors, there’s been this whole big wellspring of different types of companies that are actually doing that integration work.
And I think they have been carrying off the back of a lot of the actual governmental work that’s been happening to come up with different digital identity models. These are very complex problems, but I think given that the last decade or so, a lot of trade has been increasingly globalized, payments have been increasingly globalized, it’s become very difficult for people to keep pace with the change of all of these different governments coming up with different types of systems and experimenting.
–Danielle Szetho, Fintech Client Advisory, Standard Chartered Bank
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