Enterprise data security specialist Vera is starting the new year with a pair of big new hires – including the company’s first chief financial officer.

“Vera has a phenomenal opportunity ahead of it to transform the data security market and redefine how enterprises protect their most valuable data,” Sam Wolff, Vera’s new Chief Financial Officer said in a statement. “It’s a very exciting time to be joining a company with such potential.”

Wolff (pictured above) comes to Vera after serving as Chief Financial officer for Birst, a cloud-based business intelligence software solution provider acquired by Infor earlier this year. Previous to this, he was CFO for digital ad targeting data management platform, BlueKai. Wolff also spent several years working with Yahoo! in corporate financial planning and analysis, investor relations, and other areas. Wolff has a Bachelors degree from Harvard University and earned his MBA in Finance from Indiana University Bloomington.

Vera CEO and co-founder Ajay Arora praised Wolff’s “deep experience leading durable SaaS businesses,” and said the hire was part of the company’s effort to “level up our ability to scale both our organization and our technology.”

The other part of this effort was the hiring of new senior VP of Engineering, Wesley Yeremenko (pictured below). Formerly the head of Advertising Technology at Adobe Primetime, Yeremenko was also Chief Technical Officer for Auditude (since acquired by Adobe), and VP of Engineering for OpenDNS (since acquired by Cisco), and AdBrite. He has a Master of Science from Kiev State Polytechnic University. Arora highlighted Yeremenko’s nearly 20 years of experience working with high-scale, high-visibility SaaS systems and his “proven ability to build internet-scale platforms.”

Founded in 2014 and based in Palo Alto, California, Vera demonstrated its Vera Security solution at FinovateSpring 2016. The company’s focus on protecting data in transit in real time across users, devices, apps, and platforms has earned Vera partnerships with firms ranging from General Electric to fellow Finovate alum, Twilio. In November, Vera launched its enterprise-grade encryption for e-mail solution, Vera for Mail. Last May, the company announced a $15 million strategic investment from Hasso Plattner that took Vera’s total capital to more than $50 million.