When the going gets tough, the tough get analytics (and reporting).

Auto-lending loan-origination service (LOS) provider defi SOLUTIONS will soon offer lenders a full-service analytics and reporting platform. Pointing to the difficulties lenders have in gaining meaningful insights from increasingly sizable and diverse customer data, defi SOLUTIONS’ ANALYTICS platform promises lenders “big company analytics and strategic insight at an affordable price.”

defi SOLUTIONS’ founder and CEO Stephanie Alsbrooks said the new analytics platform will help lenders manage data in the same way her company’s signature solution helps lenders improve their loan-origination system-process. The reporting feature of ANALYTICS will enable lenders to track loan originations, as well as credit-risk performance and profitability. And courtesy of a partnership with Integrated Fintech, defi ANALYTICS will provide lenders with risk management and strategic consulting, as well. The solution, with a base reporting module, is expected to be available at the end of 2016, with additional modules added in 2017.

Left to right: CEO Stephanie Alsbrooks, founder, and Senior Engineer Chris Holt demonstrated defi SOLUTIONS at FinovateSpring 2014 in San Jose.

In the meanwhile, defi SOLUTIONS has already had a very busy start to its summer. In June alone, the company promoted its director of quality, Robert Dufalo, to chief technology officer; announced that Heritage Acceptance Corporation would go live with its LOS technology; and helped Jet Capital launch the latest version of its loan application-processing solution, which included core evaluation software from defi SOLUTIONS. In May, the company announced a partnership with First Access Funding Corporation, bringing its automated LOS technology to the Canadian non-prime automotive finance company.

Founded in 2012 and headquartered in Grapevine, Texas, defi SOLUTIONS demonstrated its technology at FinovateSpring 2014.