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Mobile Monday: Intuit Launches 17th iPhone App, MoneyDue

Note: Since I didn’t get my Feature Friday post finished last week, it’s now been transformed into Mobile Monday.

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imageWhile most banks still have a single mobile app, the big players will eventually have a portfolio of apps for their various product lines, business units, and disparate customer segments (note 1).

While technically not a financial institution, Intuit shows why multiple apps are needed. With the launch of MoneyDue (see below), the company now has at least 17 apps available for the iPhone.

Tax-related (7)
Earned Income Tax Credit calculator
Intuit Tax Online Accountant
MyTaxRefund by TurboTax
TaxCaster by TurboTax
TurboTax 2011 Tax Preparation
TurboTax Card Mobile
TurboTax SnapTax

Payments (2)
Intuit GoPayment Credit Card Terminal
MoneyDue (ebilling for small service providers; see below)

Small biz (5)
Online Payroll
QuickBooks Mobile
Small Business Blog
Snap Payroll California Free Mobile Paycheck Calculator
Weave (project management)

Consumer (3)
Quicken Essentials for Mac
Intuit Health Debit Card
• Mint.com

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MoneyDue: Ebilling app for hourly-based professional services
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Intuit's MoneyDue iphone appFor almost 30 years, Intuit has been a key financial services innovator. So I’m always interested in the new services coming out of its R&D area.

Here’s one that seems like a winner, a mobile small biz ebilling app specifically targeted to those that bill their time by the hour (or appointment).

The app integrates with the iPhone calendar and contacts to seamlessly turn appointments into ebills in a 3-step process (see screenshots below):

  1. Select an existing appointment from iPhone calendar
  2. Select the corresponding person to bill from the iPhone contact list
  3. Enter the billing amount and send

It would be especially useful for one-person shops such as lawn care, home improvement, cleaning services, tutors, etc. The main downside is that the appointment and contacts must already be loaded into those iPhone functions. You cannot create a new bill directly from the MoneyDue app if it hasn’t already been scheduled on your calendar (note 2). 

The app hit the app store on May 30 and has been a top-150 finance app since for the past few days.

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Intuit’s MoneyDue iPhone app (2 June 2012)

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Notes:
1. See our mobile apps forecast here (April 2010, subscription)
2. The iPhone automatically syncs with your desktop calendar (eg. Google’s Gmail calendar) so you needn’t set up the appointment on your mobile phone.