Proactive identity protection. New version of their flagship service, IDFreeze. Yesterday, they announced the first true family package.

Another service to manage your investments. The interface is simple and intuitive. A lot of graphics and a good Web 2.0 look and feel. The colors are not as fun as on either Zecco, or Mint. It looks like a comprehensive service, but not as cool as the leading Web 2.0 startups.

The presentation was also a bit too dry. No jokes, no frills. Remember that it is already 2:30 p.m., and the pace at Finovate is hectic. Nothing personal, but we need some entertaining presentations!