As mentioned in our earlier post (here), there is relatively little advertising activity on the search engines for remote deposit capture services.
However, when it comes to website marketing, a number of community banks are featuring the innovative service front and center (see screenshots at the bottom of this article).
- First Mutual Bank <firstmutual.com>
- 1st National Bank of Arizona <fnbaonline.com>
- National Bank of Arizona <nbarizona.com>
However, even though these banks are using their most valuable online real estate to promote the service, in most cases there is little information on how it works, how much it costs, or whether it would work for smaller businesses.
To properly market remote deposit capture to smaller businesses, look at how how high-tech companies market new products – almost always with an an online demo and frequently with white papers, spec sheets, and free trial offers.
As mentioned previously, Wells Fargo is using a white paper to explain the service and capture leads (see post here). In terms of demos, Nevada State Bank, <nsbank.com> a $3.4 billion unit of Zions, has an excellent one (see screenshot below).
Action items:
- Create an online demo to educate the market on how remote deposit capture works
- Post detailed information on features, benefits, pricing, how to use, FAQs, testimonials, amount of deposits captured to date, and so on
- Capture leads from the product-info page
- Use Google and other search engines to market the service
- Offer a free trial
Homepage screenshots:
First Mutual Bank
1st National Bank of Arizona
National Bank of Arizona